Dippiù
Delle solite salse ne abbiamo le 🌴🌴 piene
Dippiù is the B2C brainchild of Naturello, Europe’s leading B2B basil producer. But forget tradition—this is an irreverent dip brand that’s here to stir things up.
Ever heard of “dip sauces”? No? Well, that was exactly the problem we had to solve when Naturello S.p.A. called Odd Socks Studio, looking for a digital partner to bring Dippiù to life.
The mission? Introducing this practically unknown product category to the Italian market—for the very first time. (Yes, really.)
Key activities managed for Dippiù:
Brand Identity
Digital Art Direction
Brand & Communication Strategy
PED Planning
Photography & Retouching AD
Copywriting & Tone of Voice Alignment
TIA - There is an alternative
Meet TIA, the startup shaking up the recruiting game. Its mission? To tear down the information barriers in the job market, making career searches free, informed, and truly democratic. No more cryptic job posts, no more confusion—just transparent and empowering job opportunities.
Key activities managed for TIA:
Brand Identity
Logo Design
Brand & Communication Strategy
Editorial Strategy
PED Planning
Sales Deck Design
Art Direction
UI Art Direction
Illustration Art Direction
Copywriting & Tone of Voice Alignment
Because job hunting should be about opportunities, not obstacles. 🚀
Synergo
Synergo, the private and conventioned healthcare network of GH HOLDING, is a benchmark for excellence in Abruzzo, Marche, and Molise.
Since 2019, I’ve been leading the transformation, starting with a complete brand overhaul. Each Synergo healthcare facility got a redesigned logo, optimized for digital platforms and social media. A Visual Identity framework was developed to create a cohesive brand experience—paying special attention to senior patients—and a SharePoint intranet platform was introduced to streamline internal communication.
Key activities managed for Synergo:
Rebranding & Visual Identity
Digital Product & App Development
UX/UI & Service Design
PED & Social Media Strategy
Editorial Design – Carta dei Servizi
Print & Offline Communication
Event & Corporate Photography
-
GH HOLDING operates in the private and conventioned healthcare sector through its subsidiary Synergo Srl, active in Abruzzo, Marche, and Molise. Synergo’s roots trace back to Casa di Cura Pierangeli, a high-complexity acute care facility that has been a cornerstone of Abruzzo’s healthcare system since 1927. Meanwhile, Casa di Cura Spatocco, located in the heart of Chieti, serves as Synergo’s leading rehabilitation center, providing essential recovery services.
-
One of the most impactful projects was the development of the Synergo app, designed to make healthcare services more accessible and efficient. From viewing medical reports to booking appointments, the project began with a Service Design approach, including user data collection, Personas and User Profile creation, and ultimately, the UX/UI flow design. Thanks to the integration and development team, the app seamlessly connects hospital CUP systems and facility management software, ensuring a smooth patient experience.
-
In 2024, Synergo earned the prestigious 2030 European Gender Equality Badge, recognizing its commitment to gender equality and inclusive workplace practices. As Diversity Manager, I structured the training program, now in its second edition in 2025, covering key topics such as gender parity, positive parenting, and inclusive language.
Through a Service Design methodology, I led ECM-accredited training sessions, guiding staff through a complete review of internal processes and documentation with an inclusive approach. These sessions combined hands-on workshops, interactive lectures, and experiential learning, ensuring a transformative and engaging educational experience.
A Visual Playground: My Art Direction & Design Journey
Think of this as a snapshot of my world: a mix of creative direction, team leadership, education, and business design, all tied together with a love for building projects that matter.
I’ve navigated food, fashion, startups, telecom, fitness, fintech, and entertainment, working with brands, agencies, and creative teams to turn ideas into something tangible. Some projects are solo deep dives, others are fueled by collaboration, but they all share the same approach: strategy-led, story-driven.
What you'll find here? A bit of everything. Bold branding, sleek UX/UI, photography, illustration—each project different from the next, but all reflecting my versatility and curiosity.
So, if you’re curious, take a scroll. Expect contrasts, expect variety, expect a mix of aesthetics and industries—expect to see how creativity can take many forms.
